At PLUM, we are at the crossroads of marketing and entertainment. We develop entertainment that communicates a brand’s ethos and brings out emotions that revitalize brands and influence consumer behavior.

PLUM Marketers

Our core business for over 10 years has been developing marketing programs for global, multinational brands and U.S. government agencies…designed for brand revitalization.

As an independent firm, we have the ability to be innovative, fast-moving, adaptable and flexible. We have an understanding of the ever-changing global consumer and, based on our core belief that consumers don’t want to be interrupted by brands, we have sharpened our focus on Brand Entertainment and creative new ways to meet marketing challenges. Don’t be fooled by our entertainment flair…our marketers lead all our initiatives while working seamlessly with A-list entertainment folks.

PLUM’s Network of Entertainment Professionals

We collaborate with a network of A-list talent, from actors you know to directors to producers to agents to managers to production resources and distributors. Our network includes people and companies who have acted in, written, worked on or produced wide release, major global feature films, high-rated broadcast and cable network TV shows, and popular digital programming; as well as produced some of the biggest live, filmed music concerts and TV shows.

The Content Universe

We develop entertainment across the content universe: TV shows (scripted, reality, documentary), feature films, 3D content, Web series, viral videos, video games, filmed music concerts and more.

Our Process

At PLUM, we organically integrate a brand’s DNA into entertaining stories (and music) to effectively speak to consumers via a wide range of media channels and platforms. We conceive, develop, produce and distribute a full range of brand entertainment products.

Working closely with brands, PLUM’s approach to developing relevant, engaging content and original entertainment programs is based on a highly strategic marketing methodology. Our marketers are engaged every step of the way to deliver a complete, synergistic program.

Let us walk you through our process for developing entertainment and a distribution network for your brand. Call us at 212 584-7000 or e-mail us at process@plumagency.com.

PLUM Services

> Incorporate client strategy and user insights

> Develop content to enhance customer experience

> Strategic insights + creativity

> BRAND REVITALIZATION

AUDIT

RESEARCH

• Insights
• Emotional Connection Drivers
  • Relevant, engaging, exciting, entertaining
• Storytelling

DELIVERABLES

• Episodic Shows (TV and Digital)
• Feature-length Films
• Music
• Videos
• Events/Shows
• Social Media
• Games

FORMS

• Intellectual Property Development
• Product Integration
• Content Development
• Anthem
• Product-based Show
• Scripted/Reality/Documentary
• Shorts
• Feature
• Sponsorship

MEDIA

• TV
• Motion Picture (theatrical feature film)
• Web
• Mobile
• Game
• Live Events

Brand Entertainment

At PLUM, we are at the crossroads of marketing and entertainment. We develop entertainment that communicates a brand’s ethos and brings out emotions that revitalize brands and influence consumer behavior.

Brand Revitalization

PLUM Agency helps clients shift their marketing paradigms by focusing on underutilized and/or emerging needs, markets and channels. Our insights-driven campaigns drive RESULTS and BREAKTHROUGHS for global brands and U.S. government agencies. We’ve proven it time and time again.

Marketing-Based Entertainment

Your goal is to market your brand…and we’re here to support you in realizing that goal. We also know the entertainment biz inside and out. And so we bring marketing as well as entertainment expertise to long-form storytelling. We understand the nuances of the creative flow…we know how to feed the creative spirit that lets it run strategically wild. We’re advocates for your brand. We’re marketers. Don’t let our entertainment flair fool you.

A-List Relationships

We’re not about name-dropping, but we followed a strategic imperative to lay the groundwork for our entertainment services by cultivating A-list relationships and building the network that we need to produce and distribute the best in entertainment.

The REALITY is, you have to have these relationships. We have them.

F--K

PLUM is partnered with Mechanizedmules to develop artistic brand stories. Mechanizedmules is a company created by celebrity and acclaimed entertainment industry veterans—actors, producers, directors—whose mission is to create compelling stories at a fraction of the cost by combining artistic integrity, visual elegance and the latest technology.

F--K is a short film initially created to promote the location of a celebrity charades charity event that was edited to become a short film for entertainment enjoyment. The short film features actors Bobby Canavale, Eric Bogosian, Christopher Meloni, Mariska Hargitay, Sam Rockwell, Yul Vazquez, Leslie Bibb, Daphne Rubin-Vegas, Bob Balaban, Jesse L. Martin and Tomoko Miyagi. F--K was directed by Rick Rodgers, written by Ed Vassallo and produced by Rick Rodgers, Ed Vassallo and Yul Vazquez, founders of Mechanizedmules. F--K was honored as an Official Selection at the TriBeCa Film Festival.

Transfurter

PLUM has developed a unique content development and distribution model that brings new opportunities for brands to partner with both professional creatives and up-and-coming creatives, who have prebuilt audiences tuning in to experience their work. We nurture and present these shows from concept phase through the production phase to the finished product.

PLUM works with all kinds of creatives, writers, animators, filmmakers, comic- book writers and more, who have online fame and have created and written for shows on MTV, Comedy Central, [adult swim] and others.

One of PLUM’s featured shows is TRANSFURTER, an animated comedy based on the shameless life of a transvestite frankfurter, Francis Transfurter, whose lifestyle and brand of humor would make a “South Park” audience squeamish. PLUM has partnered with the creators of the show to develop the series, feature and distribute it across our network, as well as find distribution on other online and cable TV networks globally, where appropriate.

The Pale Horsemen

PLUM has partnered with producer Dana Offenbach and her CinemaStreet Pictures to bring you THE PALE HORSEMEN, a live-action independent feature film. It’s a supernatural thriller created for adult mass-market global audiences.

THE PALE HORSEMEN was created and written by Kevin Grevioux and is based on his graphic novel of the same name. Kevin created, wrote, produced and acted in the UNDERWORLD series of feature films that has enjoyed widespread global release and grossed upwards of $350 MM. Kevin is a proven Hollywood insider who has acted in over 35 feature films, hosted TV shows and earned critical acclaim producing and writing feature films, as well as writing for major comic-book imprints, such as Marvel and DC.

PLUM is creating innovative new ways for brands to seamlessly integrate with the production phase audience prebuild and become “heroes” of the arts and film. Our objective is to work with CinemaStreet Pictures to build THE PALE HORSEMEN franchise…prequels and sequels, graphic novel, comic book series, merchandise and video game.

Major Financial Services Brand

PLUM is gearing up to revive a trusted bricks and mortar financial services company as an online entity. This well-known and historical Wall Street brand enjoyed nationwide awareness before it was swallowed up through banking consolidation. Its reintroduction will demonstrate that an iconic brand only remains relevant when it evolves.

PLUM has been contracted to deliver a full-service campaign with an emphasis on brand entertainment, social media and digital executions. We intend to showcase a reengineered financial product designed with technical sophistication –– naturally driving it to become a preferred choice in the world of online financial transactions.

To regrow the client’s national customer base, PLUM is conducting research and developing marketing strategy in order to create and deploy a tiered, integrated campaign. Specific objectives include:

1. Reignite affinity in the marketplace
2. Motivate and engage qualified customers
3. Drive transactions with qualified customers
4. Inspire referrals

Expected campaign launch: Q3 2012.

Marines Special Operations Command (MARSOC)

PLUM Agency and the U.S. Marine Corps Special Operations Command partnered to kick the intensity up a notch with a multifaceted branding and advertising awareness campaign. With the objective of achieving Full Mission Capable status, the campaign highlighted the specialized personnel, equipment and tactics that exceed the routine capabilities of conventional military forces. This 360-degree effort included movie trailer commercials, online videos, photography, print advertising, posters, brochures, social media and a ground-up Website dedicated to recruiting MARSOC Marines.

One of PLUM’s research findings was that aspects of the “big USMC” campaign are appealing (specifically, the stories they tell), and our recruits understand why they are successful in attracting new Marines. Our MARSOC candidates, however, are hyperaware of how over-the-top “flashy” executions are and their antennae are attuned to those tactics that “worked in recruiting them the first time.” Our conclusion: Make authenticity the executional cornerstone of all aspects of the campaign. We, therefore, used no models or actors…we filmed and photographed real Marines during live training missions on their bases, day and night. We recruited Marines who, we discovered, were musicians to record music for our executions, and we used a Marine for the voice-over in our spots.

Pendleton

PENDLETON was inspired by our experiences working with the U.S. Marine Corps Special Ops on full-service branding and advertising initiatives.

Being in contact with individual Marines on training missions at bases around the country was a definitive honor, and it opened our eyes to the incredible lives they lead. This experience led to our desire to share some of their stories.

PENDLETON is a scripted TV drama based on the lives of four Marine Corps Officers stationed at Camp Pendleton between San Diego and LA. Every day is a culture clash as they train in the art of war on base but live and mix off base with the laid-back, SoCal surfer society. PLUM developed the show and script. And through our partnership with an acclaimed LA-based management and production company for film and TV, we are “packaging” the show for major broadcast and cable networks.

Forward

PLUM was contracted by the U.S. Census Bureau to develop internal partner branding and overall campaign creative for the diverse mass audience for the 2010 Census, the largest-ever campaign to reach the most amount people…everyone in the U.S.!

FORWARD is one microcampaign that was created among a wide range of PLUM executions for the overall U.S. Census campaign. FORWARD is a viral video concept that was developed into a national TV spot, several different radio versions, social media, online advertising, Final Four basketball arena entertainment video and music for a nationwide road show. The TV spot was also featured prominently by major national news media.

FORWARD is the first-ever music video advertising spot created for the U.S. government. PLUM created the lyrics and music that became the rally cry for the overall campaign, as well as for internal stakeholder groups prior to launch. Key messaging was integrated seamlessly into a catchy rap-rock song. We filmed a diverse group of young adult dancers and created an authentic feel using animation art.