Co-founder and President

Taso is a man of many talents at PLUM. As a leader in creative as well as business and strategic initiatives, he has successfully created, led and managed award-winning advertising and marketing efforts for a broad range of major private and public sector clients. Taso enjoyed a varied business career prior to co-founding PLUM, yet the constant for him has been a passionate drive to create. For our clients, this makes him the perfect bridge and the aligning force between business objectives and creative development.

Taso is also a visiting professor of advertising at Pratt Institute, married, and the proud father of a young daughter who drives much of his creative inspiration.

Co-founder and CEO

Sung is a leading marketing, market development and technology strategist who has consulted with a number of client organizations, from Fortune 100 companies to major government agencies at the local, state and federal levels. These include Universal Studios, Walt Disney, LG, Microsoft, U.S. Department of Commerce, New York State Department of Health, U.S. Marine Corps Special Operations Command and many others.

Sung is a marketing visionary and strategist who often lectures on the convergence of new media with traditional forms of marketing communication, and helps our clients seamlessly integrate their overall marketing initiatives.

Initiative One

New for 2011, PLUM has jumped with both feet back into the world of pharmaceutical marketing. PLUM has been hired by a major international firm to develop communications for a prescription formulation that tackles two of the most widespread ailments facing U.S. citizens today: diabetes and high cholesterol.

In many ways, these two conditions are closely linked and are often related to one of the most scrutinized healthcare issue of our time: obesity. PLUM recognizes the importance of getting this dual-indication medicine into the hands of patients who are more likely to stick with their prescribed regimen. Increasing healthy patient outcomes is motivating PLUM to make the extra effort to ensure the success of this important assignment.

Initiative Two

We've often said how proud and grateful we are to be working on assignments and campaigns that help educate, improve and uplift the lives of so many people across the U.S. This year, we are taking on the monumental challenge of destigmatizing substance abuse by developing messaging and a long-term comprehensive campaign framework that will require the participation of countless individuals and partner organizations across the country. We are energized knowing that the work we are developing can make a significant difference in the lives of so many people who suffer from drug and alcohol abuse.

Initiative Three

Never a dull moment at PLUM, we work with a wide range of clients that make our world interesting and always exciting. The initial stages of each of our engagements are heavy in "discovery," where we work on gathering as much intelligence and insight about the business, product or service around which we're building a campaign. At PLUM, we are in the midst of such discovery with a socially responsible phytomedical company specializing in the research and development of pharmacological products derived from plants. These products are to be used in health and wellness regimens as well as the treatment and prevention of a variety of ailments and illnesses that can improve the quality of patients' lives.

Passion has always played an important part in driving PLUM Agency to excellence. One of our shared passions is stewardship of the planet. In addition to the many ways each PLUM employee does his or her part to achieve this goal, we've also recently begun working with an eco-friendly producer of packaged consumer goods.

The exceptional aspect of these particular products is that the client owns and controls every conceivable phase of the manufacturing process, from start to finish. This allows them not only to manufacture a "greener" product, but also to do it at a lower cost than any of their competitors. It's always nice when the collective personal interests of an agency dovetail so perfectly with a client's ethos. It's even nicer when that client offers the agency so many product benefits to boast about.

Initiative One

Here at PLUM, we immodestly consider ourselves to be the consummate arbiters of style and taste. We also consider PLUM to be on the cutting edge of communicating in the digital space. Marrying the two, PLUM is undertaking a truly groundbreaking initiative into the world of providing branded online content in an exciting new format. We’ll be bringing together our best minds to create an entertaining, engaging venue highlighting one of the most spectacular leaders in the industries of design and lifestyle.

Initiative Two

Inspired by the experiences and the bonds we've made working on a client's comprehensive campaign since 2009, PLUMP Entertainment has conceived an exciting scripted TV drama that we've been developing since late last year. We are exploiting an identified gap in TV programming and are developing an exciting show that, based on a nationwide survey we conducted, will connect with just about every American.